Sl
No.
Attributes
Order Of
Importance
Point Scale Rating
(10 is Excellent / 1 Very Poor)
Evaluation against competitor
1
Product
Performance
-Select-
Very Important
Important
Least Important
-Select-
1
2
3
4
5
6
7
8
9
10
-Select-
Ahead of Competitor
Equal of Competitor
Competitor Better
2
Product
Quality
-Select-
Very Important
Important
Least Important
-Select-
1
2
3
4
5
6
7
8
9
10
-Select-
Ahead of Competitor
Equal of Competitor
Competitor Better
3
Product
Reliability
-Select-
Very Important
Important
Least Important
-Select-
1
2
3
4
5
6
7
8
9
10
-Select-
Ahead of Competitor
Equal of Competitor
Competitor Better
4
Delivery
of Products/spares
-Select-
Very Important
Important
Least Important
-Select-
1
2
3
4
5
6
7
8
9
10
-Select-
Ahead of Competitor
Equal of Competitor
Competitor Better
5
Warranty
Failures
-Select-
Very Important
Important
Least Important
-Select-
1
2
3
4
5
6
7
8
9
10
-Select-
Ahead of Competitor
Equal of Competitor
Competitor Better
6
Availability
of Service support
-Select-
Very Important
Important
Least Important
-Select-
1
2
3
4
5
6
7
8
9
10
-Select-
Ahead of Competitor
Equal of Competitor
Competitor Better
7
Responsiveness
of Service Support
-Select-
Very Important
Important
Least Important
-Select-
1
2
3
4
5
6
7
8
9
10
-Select-
Ahead of Competitor
Equal of Competitor
Competitor Better
8
Quality
of Service
-Select-
Very Important
Important
Least Important
-Select-
1
2
3
4
5
6
7
8
9
10
-Select-
Ahead of Competitor
Equal of Competitor
Competitor Better
9
Customer
Relation
-Select-
Very Important
Important
Least Important
-Select-
1
2
3
4
5
6
7
8
9
10
-Select-
Ahead of Competitor
Equal of Competitor
Competitor Better
10
Price
– Product / Spares
-Select-
Very Important
Important
Least Important
-Select-
1
2
3
4
5
6
7
8
9
10
-Select-
Ahead of Competitor
Equal of Competitor
Competitor Better